Most companies have trouble seeing into their near-term future—especially in terms of their customers’ behavior. They miss key, leading indicators of customer decision-drivers, competitive differentiators, substitution threats, and identification of new entries into their markets. In addition, while many perform some kind of trend research, they often miss the trends that impact their customers’ decisions the most.

ASTRA Insight is an easy-to-use system to discover leading indicators through a company’s own customer-facing employees. Similar to employee “pulse checks” for employee satisfaction, ASTRA’s Insight service regularly polls designated customer research, customer service, account, and sales people on a monthly or quarterly time frame. In addition, a client can configure and send an Insight email at any time. Clients receive a report summarizing the responses in a clear format, making it easy to discover changes in their product and service offerings, pricing, and customer behavior while these changes are still forming.

ASTRA Insight offers preconfigured Insight questions that clients can configure with their own.

In addition, ASTRA Insight offers PartnerSight, a similar service that polls operations and other employees throughout a client’s supply chain and stakeholder ecosystems to discover leading indicators for stakeholder-driven decisions around pricing, availability, and other strategic concerns.

Together, these two services help organizations of any type discover important changes within their markets and operations while these changes are still forming, allowing them more time to shift strategy, tactics, and planning and move before their competitors.

MarketSight and PartnerSight specifications:

• Quickly configure who within the organization receives MarketSight emails
• Control who receives MarketSight surveys and how often
• Use pre-configured survey questions or create custom questions
• Generate and review survey summaries and full reports

MarketSight Reports:

• Leading indicators driving customer decisions
• Leading competitors, including new competitors
• Potential threats of product or service substitution
• Changes in pricing sensitivity
• Leading trends affecting customer behavior, including ecological, social, economic, and technological preferences

PartnerSight Reports:

• Leading indicators driving supplier, manufacturer, distributor, wholesaler, and retailer decisions
• Potential conflicts from adjacent NGOs or government
• Changes in shareholder and investor concerns
• Leading indicators of related government and legal issues
• Changes in partner relationships with unions, lobbyists, industry associations, etc.

Suggested stakeholders for MarketSight surveys:

• Customer Service Representatitves and Managers
• Customer Researchers and Market Researchers
• Sales and Business Development Associates and Managers

Suggested stakeholders for PartnerSight surveys:

• Vendors
• Suppliers
• Distributors
• Wholesalers
• Advertising and Promotion Partners
• Shareholders and other Investors
• Lobbyists
• Customers

Contact us to inquire about this service